Carlos Bocai

Carlos Bocai is a graphic designer from Rio de Janeiro, currently an Associate Design Director at Base NY. Carlos has worked in studios around the world, such as Jones Knowles Ritchie, &Walsh, Gretel, and Atolón de Mororoa. His clients include Nike, Apple, Target, Anheuser-Busch, Google, MTV, among others. Carlos holds a degree in Visual Communication from PUC-Rio. His work has been recognized with multiple national and international awards, including the One Club for Creativity, Latin American Design Awards, and Brazil Design Award, among others.

“I have had the opportunity to practice design in very diverse environments, and brand-building projects have always interested me in all these contexts. During college, I studied for a semester at the Bezalel Academy of Arts and Design in Jerusalem and worked in studios in Rio, Montevideo, and New York, such as Gretel, &Walsh, and JKR. Today, as a designer at Base and Anywhere, visual identity systems are very present in my routine, and I increasingly need tools to break away from the mundane — a constant search for balance between a well-founded process based on strategy and the visual potential for differentiation and impact.”