Developing a
UX Strategy
Elevate your approach to UX and propel your products and strategies toward success with Marcelo Novaes, UX Lead at Google.
Why take this course?
Elevate your UX thinking.
Go beyond the day-to-day hurdles, identify key opportunities, and take control of the narrative to help steer products and strategies toward success.
Uncover opportunities.
Opportunities exist in any area, sometimes they’re not obvious. Through a series of simple activities you’ll learn how to challenge existing goals, articulate new hypotheses and validate them.
Obtain stakeholder alignment.
Align early with the business and stakeholders by cultivating strong relationships and honing your negotiation skills to uncover motives and generate innovative ideas.
Package everything with an amazing presentation.
Bring your strategy together by creating an outstanding pitch presentation that inspires and transforms your audience's perspective, elevating your UX skills to the next level.
What are you
going to learn
in this course?
UX design strategy fundamentals
Embark on a UX Design Strategy role, where the focus lies in crafting user experiences that harmonize with an organization's business objectives. Uncover and challenge assumptions, ensuring a nuanced understanding to frame problems, identify opportunities, and align with overarching business goals.
Hypothesis crafting & validating assumptions
Refine your skills in hypothesis crafting and assumption validation by mastering techniques to identify, reframe, rank, design tests, and synthesize results. Learn how to align insights effectively with business objectives, pinpointing strategic integration points to contribute meaningfully to overarching goals.
Negotiating your way into buy-in
Define success for your product by articulating core values and identifying key value propositions in line with your business. Use these principles to guide decision-making, identify trade-offs, and take a stand on important values that align with the aspirations of your organization.
Develop your vision and craft your narrative
Learn how to craft a compelling narrative and vision for your strategy. We will explore pitch structure and refine your skills by developing a project with a solid conceptual foundation, culminating in a compelling presentation upon course completion.
World-class professionals ready to teach you.
Marcelo Novaes
UX Lead at Google
Enroll today for our next class
Tuition
US$ 650
10% discount for former students. If you have completed at least one course with us in the past, you are eligible to receive the discount immediately.
We offer scholarships.
If you are a member of an underrepresented or marginalized community, have an annual income of less than $30,000.00, are unemployed, or work for an organization making a social impact, you could be eligible for a scholarship immediately. Enroll now.
Course Duration
6-week course.
6 classes — from 5pm to 7pm PST.
12 hours of workload.
All classes take place live via Zoom. The links are automatically sent to your email and WhatsApp (optional). The sessions are recorded and will be available to students.
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upcoming dates
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What you can expect attending Developing a UX Strategy
Remote classes.
Our classes are always remote and live via Zoom so you can get the most out of it and have real connections with your peers and the instructor.
Stay close.
Learn more.
You have direct access to the instructor and your peers with an exclusive channel on Slack, allowing you to exchange experiences and learn from world-class professionals and students worldwide.
A platform
tailored for you.
From the moment you enroll in a class to the moment you get the certificate, we designed a platform that gives you the best experience. Alune is our proprietary platform where you can watch back the Zoom sessions and keep up with your progress anytime, forever.
Learn from
real-life examples.
You can also be eligible for our Talent Program, which puts you in front of top-tier companies ready to hire. After completing the course, you’ll receive a certificate to celebrate the achievement and brag about it on social media.
FAQs
Who is this course for?
Anyone who would like to learn more about UX Strategy, UX Designers, UX Researchers, UX Writers, Product Managers, Project Managers who would like to learn, instill or implement strategy in their projects.
What tools do I need? What materials are required for the course?
The course's scope does not include technical instruction on any software.
How can I communicate with the instructors and peers?
Upon application, you will be added to a private Slack group with instructors and other students. It is a place for questions, exchange of ideas, and inspiration, in addition to official communication and announcements.